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The Goal of the Car Salesman's Game Springfield MO

The car salesman's game is a game of strategy and, like all strategic games, has a specific goal. The goal of the car salesman's game is revealed by consumer advocate Michael Royce. Free Car Buyer School!

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(417) 889-9000
3521 E Sunshine Street
Springfield, MO
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Clutch Repair,Fuel Injection Repair,Radiator Repair,Truck Auto Body,Tune up Repair,Auto Dealers

Rick'S Automotive, Inc
(417) 887-2225
2121 S Campbell Av
Springfield, MO
 
Autorom.com
(417) 882-8124
3389 S Scenic Ave Ste A
Springfield, MO

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Sunshine Auto Repair Service
(417) 881-2434
2754 W Sunshine
Springfield, MO
 
Barker'S Frame & Collision
(417) 864-7872
3649 W Chestnut Expy
Springfield, MO
 
Payless Auto Paint and Supplies
(417) 865-0226
2904 W Chestnut Expy
Springfield, MO

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Youngblood Chrysler
(417) 882-3838
3525 S Campbell Ave
Springfield, MO

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Five Star Motor Co
(417) 873-9555
660 S Glenstone Ave
Springfield, MO

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College Street Car Sales Incorporated
(800) 433-3243
2600 W College Rd
Springfield, MO

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Springfield Brake Co
(417) 862-9233
1225 E Trafficway St
Springfield, MO
 
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The Goal of the Car Salesman's Game

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The Goal Of The Car Salesman's Game

The car salesman's game is a game of strategy and, like all strategic games, has a specific goal.

The goal of the car salesman's game is to sell you a car - that is in stock - at the highest possible price - today.
If you've already visited a dealership, then you may have experienced the kinds of pressure a salesman can exert on you to buy today. There are two reasons why it's so important to him that you buy a car today:

1. Buying today means you're emotionally charged.
The car salesman knows that if he can get you to buy today, before you've done all of your research and before you're fully ready, then you're probably buying because you're hooked emotionally. Maybe you're turned by the smell and feel of the car. Maybe you're excited by the anticipation of showing it to your friends. Or maybe you're jazzed by the promise of a super deal.

Whatever it is, you're reacting on an emotional level. And that's exactly what the car salesman wants - because of this important fact:

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