The Goal of the Car Salesman's Game Branson MO
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The Goal of the Car Salesman's Game
The Goal Of The Car Salesman's Game
The car salesman's game is a game of strategy and, like all strategic games, has a specific goal.
The goal of the car salesman's game is to sell you a car - that is in stock - at the highest possible price - today.If you've already visited a dealership, then you may have experienced the kinds of pressure a salesman can exert on you to buy today. There are two reasons why it's so important to him that you buy a car today:
1. Buying today means you're emotionally charged.
The car salesman knows that if he can get you to buy today, before you've done all of your research and before you're fully ready, then you're probably buying because you're hooked emotionally. Maybe you're turned by the smell and feel of the car. Maybe you're excited by the anticipation of showing it to your friends. Or maybe you're jazzed by the promise of a super deal.
Whatever it is, you're reacting on an emotional level. And that's exactly what the car salesman wants - because of this important fact:
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